What dads geek about

This is gonna be fun

Previously on Project Papapalooza:

• A WTF question for long-term thinking dads

• Why dads need to shift attitudes re: paternity leave

• Hey dad, can you please ignore your kids more often?

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Hey dads – Adrian here.

As you may or may not know, both Rob and I work as brand strategists. This means we need to understand culture (real life, real people) and digest it for marketing people so that they can make their brands more interesting, useful or entertaining.

Or at least less obnoxious and spammy.

One of the things we do is dive into consumer databases, essentially massive surveys that people are paid to respond to.

Rob came across one of these by research group GWI, and we had some fun looking at what dads around the world dig about.

Come and geek out with us!

Illustration courtesy of Chat GPT