Previously on Project Papapalooza:
Hey dads – Adrian here.
As a brand strategist, I believe that the thing that has a greater impact on the way you buy is not where you live, how much money you earn or your political views.
I firmly believe that the stage of life you’re is the single most important reason why you buy brand A vs brand B or enter category X at all.
Kantar created a few years back the below “arc of life” which visualizes it nicely (apologies I could not find an English version of the thing).
Becoming a dad pushed me further right onto the next stage of my arc of life. I started purchasing stuff like nappies, cribs and all sorts of baby-related gear.
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